Sometime in early April every year, the city of Verona and the surrounding areas come alive for one week.
You see, it’s our annual appointment with Vinitaly, the largest wine exhibition in the world… and exclusively dedicated to Italian wines.
As I sit here, in my rural ‘office’, a helicopter has just flown by heading towards the city of Romeo and Juilet and reminded me of the frentic energy that always accompanies this event. (9 – 12th April, 9.30am – 6pm.)
If you are in the wine industry and looking for the classic trade show experience, you can amuse yourself for at least a couple of days amongst the dozen pavillons and the countless stands. You’ll find all the regions of Italy represented from Alto-Adige and Basilicata to Umbria and the Veneto.
As evening entertainment, you have various events organised under the umbrella of “Vinitaly and the City“.
To be honest though, I have only once managed to get into central Verona and participate in the Vinitaly and the City events.
My days look more like this:
– 7.30am: I hit the road. Parking around the Expo is always a nightmare and traffic is often at a standstill. If I leave early enough, I will miss the worst of it.
– 9am: The fair is not yet open, but there is a café by the entrance where I’ll have a cappuccino with a fellow sommelier.
– For the best part of the day, I’ll be juggling between giving a helping hand to the winemakers with whom I work whilst also tasting wines for my own pleasure. You may remember from previous years (2015 (1 and 2) and 2016 (1 and 2)) that I have enjoyed the Young To Young tastings.
– I try to leave the Fair before the main rush so normally I’ll get to the restaurant for dinner with a few minutes to spare. There’s nothing like a cold beer after a whole day of wine tastings!
– I’ll have dinner just outside Verona with one of my winemakers and his importers… until about 10.30pm, when it’s time for me to gate-crash another dinner with another winemaker!
– Needless to say, by 1am, I’m ready for my bed!
If, like me, you’re into organic, low-intervention wine, you should not miss out on the unofficial parallel tastings.
The VinNatur Association are hosting 170 natural wine producers from 9 countries in a stunning location (see featured photo) closer to Vicenza called “Villa Favorita.” (8, 9, 10th April 2017, 10am – 6pm.)
A little further south of Verona, in the town of Cerea, Vini Veri hold a smaller tasting – of approximately 100 producers. (7, 8, 9th April, 10am – 6pm.)
In 2016, a third parallel tasting popped up, organised by Meteri. They cleverly decided to shake up the programme by scheduling their event in the late afternoon and evening. 40 winemakers at “Notturno.” (9, 10th April, 4pm – 1am.)
By now, you’ll probably understand why I described the “Vinitaly week” as frenetic! Repeat my schedule for a full five days and you’ll understand why they call this work!