The memorable discovery of this year’s Young to Young session (during Vinitaly) was Alessandra Quarta, a young producer in the boot of Italy: Puglia.
She is twenty-something daughter of a successful winemaking family (who make approx 400,000 bottles per year.) Yet, in this post – for once! – I’m not going to talk about the wine but more about the vision.
Under the auspices of the Cantina Moros near Lecce, Alessandra has her own line: “Qu.ale.”
“Quale” in Italian means “which” and apparently the name was partially inspired by her initials but mainly from the set of questions that she was asking herself when starting up this business.
Which bottle to choose? Which wine? Also deeper, more meaningful questions such as “in what kind of world do I want to live?”
Accordingly, her Salento Rosso IGP wine, named “Qu.ale”, is a sustainable, ecologically and sociologically conscious wine.
Ecologocial because the weight of the bottle is as light as possible. Packaging is kept to a minimum, but what there is is all recycable and eco-friendly. Other materials (corks, labels etc.) are sourced responsibly.
Sociological because 5% of the sales go to a charity and on the website qualevino.it you can choose the beneficiary. Children’s health, protecting the environment, access to clean water or social inclusion are some of the possibilities….
Not only that… but Alessandra has put together a “Manifesto per una Democrazione del Vino” which includes lines such as:
- Everyone is a citizen and they deserve to drink well and in a healthy way.
- Quality of wine is closely and fundamentally related to the quality of life.
- Everyone should be able to drink good wine at an affordable price.
- We should use eco-packaging and encourage recycling.
- Every one of us should look after planet Earth and those who live on it.
- You help humanity every time you drink a glass of red wine!
30,000 bottles of Qu.ale are made every year. I’m certainly going to keep a look out for it and do my part in supporting the community of upcoming, sustainble, conscientious winemakers.